Finding Ed Zitron. He writes the words and says the things I’ve been saying and screaming about (in my own mind) for a long time. The techigarchy has created so much friction, and I use that word deliberately, that not a day goes by that I don’t run into so many screens, clicks, popups, chatbots not to mention all the basics of getting real work done. Seriously, we have to live with things like Microsoft fucking (insert the thing you struggled to use efficiently recently)? Unbelievable.
Friction is something most designers – myself included – look to remove from the digital world. Where it creates confusion, frustration, or just stops users from getting things done easily, remove friction. In other places, mindful designers – myself included – look to add small points of friction. To stop a user from doing something they might not want to do or give users a way to address errors easily, add friction.
Friction starts fires, friction is frustrating, friction is confusing at best, infuriating at the mid end of the scale and way over on the other end, it’s pure hell that makes some of us want to live off the grid completely. (Kinda, I’m not a great camper).
Anyway. That’s it. I hate 2024 for taking one of my favorite people but I’m grateful for finding Ed.
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