More evidence

More evidence that no one knows how information architecture impacts stuff. Especially online stuff. I see lists of shit like this almost daily. No rhyme or reason to the order of the thing not to mention the length of the list. It’s a simple rule: 7 plus or minus 2 and it exists because humans don’t have great brains. All of us. Why are phone numbers in the United States formatted the way they are? Because in groups of 3 or 4, they’re easier to recall.

I know information architecture isn’t completely dead but as an information architect in a UX generalist and visual design world I see this failure everywhere.

Don’t believe me? Start looking at lists of things and see for yourself. Start with Tesla’s website, it’s a total failure. Maybe there was a UX pro around but it’s doubtful. And if there was someone with that or another ‘designer’ type title, they missed a huge part of the discipline.


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