Information Architecture (IA)

It’s been several years since I’ve engaged clients, students, managers and some design practitioners in meaningful conversation about the importance of IA. No, that’s NOT a typo, I’m NOT talking about AI.

Most recent ‘lack of IA’ evidence is from Lyft, Substack and Tesla.

Not likely there was anyone involved with the design of Substack’s IA
Lyft. Zero hierarchy. Lots of icons.
Last is the worst. Fuck you Tesla. I see you.

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